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Find a New Sponge
Share/Bookmark Thinking from the back of the envelope… Sometimes It’s Not Enough to be Unique Sometimes the value we offer just doesn’t match a need in our market or community. As the common wisdom...
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The Social Market: Relationships, Stories, and Desire
Share/Bookmark What are you selling? If nothing, then you are not in business. If only commodities, then you won’t be in business for long. “But wait,” you say “I am a service provider. I don’t sell...
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It’s Your Story… Using Stories to Market Your Business
Share/Bookmark Meeting with the production team of a client this morning, we explored the implications of being a luxury brand, which this company is. One of the points I made was that for luxury...
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